How to Create Customers for Life
How to Create Customers For Life – 9 Strategies For Increasing Loyalty, Revenue, and Referrals
By Katie Langston
When it comes to running your small business, what’s the one single thing you can do today to turn it into a money-making machine?
This principle is what A-level This principle is what A-level marketing guru Dan Kennedy refers to as “a neglected, golden opportunity…”
….What copywriter and sales strategist John Forde calls the key to “making sales without even trying…”
…What legendary marketer Jay Abraham declares the way to “create more wealth…than any other single business action known!”
But be forewarned.
What I’m about to share with you is NOT rocket science. In fact, you’ve probably heard it dozens-even hundreds-of times before.
That doesn’t make it any less crucial to your success.
What I’m talking about is ongoing, systematic internal marketing.
Because when it comes to business-building, NOTHING is more powerful than building strong, lasting relationships with your customers. And when applied correctly, NOTHING will bring you more positive results both immediately and over the long-haul than effective, ongoing marketing systems directed at your existing clientele.
Your customers are the lifeblood of your business. Without them, all your so-called “assets”–your equipment, products, staff, and office space–become nothing more than liabilities, sucking profits from your coffers like a pimped-out vacuum in overdrive.
And the singlemost effective way to build your business is by retaining the clients you already have.
For example, did you know that it’s about 10 times less expensive to get an existing customer to return than it is to “buy” a new customer through traditional advertising?
And of course, you can’t get referrals from people who aren’t your customers yet.
In fact, this principle is so powerful that a study in Harvard Business Review found that a mere 5% improvement in customer retention can cause an increase in profitability between 25%-85%!
Is it any wonder, then, that the wealthiest, savviest marketers and business owners in the world preach this principle as the fundamental key to building wealth in any enterprise?
So let me ask you: how solid are YOUR internal marketing systems?
You may think you’re doing pretty well with internal marketing-and I hope you are! It’s called creating Customers for Life, and here’s a quick questionnaire to find out if you’re delivering over-the-top service to build relationships of trust and get them back in the door over and over…
1. Are you asking for referrals from EVERY customer–systematically?
2. Are you contacting new clients after their first purchase–just to thank them for their business?
3. Are you sending announcements and newsletters in the mail or via email AT LEAST once a month?
4. Do you send greeting cards to every customer on their birthday?
5. Do you invite inactive customers to return at least twice a year?
6. Do you consistently remind customers about sales and special promotions?
7. Do you promote special in-house events like parties, lectures, and referral opportunities at least once a quarter?
8. Are you sending promotional postcards to your list every other month or so?
9. Are you dropping customers a personal note at least once a year just to keep in touch?
If you answered “no” to even a couple of these questions, your internal marketing has room for improvement. So take some time to think about which of the above strategies you can implement in your business TODAY. Your customers, and your bottom line, will thank you for it.
Katie Langston is a marketing consultant and founder of Lifetime Marketing Advisor, a unique resource helping businesses increase referrals, revenue, and loyalty by building Customers for Life. Visit http://www.LifetimeMarketingAdvisor.com for your FREE mini-course, “How to Create High Paying Customers, Clients, and Patients.”
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Speed Up Your Slow PC
How to Speed Up Slow PC’s Running XP
By Kris Mainieri
Computers are essential in every aspect of our lives. We need them at work, school, business, recreation and a lot more. Because of this importance, you will virtually find every household equipped with PCs or laptops. Since this device is important in our day to day activities, keeping the computer in excellent shape is a must. But since this is regularly used, computers would start to malfunction and result to slow PC XP. There are actually several reasons why computers start to slow down its performance and how to resolve them.
The very first cause of a slow PC XP is the registry. This is basically responsible for holding the entire computer system, hardware and the software preferences. Registry will be damaged once it is infected with dirt hence cleaning is a must. This will not only free up the space but registry cleaning would also solve some of your computer system’s errors that can give you computer problems in the near future. To clean the registry, you can find different cleaning registries in the market today. You just have to guarantee that what you will choose is updated and reliable. Cleaning your computer’s registry will do miracles on your computer’s performance and speed.
The spyware and viruses could also be one of the reasons of a slow PC XP. Once surfing the web, you will eventually encounter viruses and spywares that would infect your PC. Staying out of the internet is not an option instead, you have to make sure that your computer is installed with a virus or spyware scanner in order to prevent any virus infection. These spyware/virus scanner will clean and delete all these harmful viruses that could cause havoc to your computer’s entire performance. Do not settle for any substandard anti-spyware as this won’t help you in increasing your computer’s speed. What you need is a good quality antivirus that can do great wonders in your PC. This computer trouble must be immediately solved as this could not only slow PC XP but also put your computer to a complete halt.
And lastly, your computer’s slow performance could be the cause of too little memory. As too much computer breakthroughs happen, more and more computer programs need more RAM in order for the computer to run smoothly. A computer equipped with sufficient RAM is a must in order to let your computer perform its topnotch shape. Adequate RAM is also important especially if you are running multiple programs at a time. A computer with a Windows XP operating system can usually run with a 512 MB of memory. But if your computer is equipped with many programs and applications, it needs twice as much as RAM in order to perform faster.
There are still many other factors that could slow PC XP however the above mentioned factors are the most common. These three, corrupt registry, viruses and inadequate memory are the factors that you should be careful about in order not lose your computer’s speed.
Kris Mainieri is an accomplished Computer Tech focusing on innovative and unique ways to help people take their computing performance to a whole new level free.
For a limited time, you can claim the “Secrets That Most People Will Never Know About Computers” e-book absolutely free Windows XP Tweaks CLICK HERE!
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