Google’s Chrome Browser and Their Long Term Strategy?
Casual observers may have concluded that Google’s introduction this week of its ‘Chrome’ web browser was a direct assault on the dominance of Microsoft’s Explorer. But Wharton professors David Hsu and Kevin Werbach see a longer-term strategy at work…more
How to Combine Microsites
How To:: Microsites Unite! How to Combine Sites While Boosting Search Traffic: 8 Tips to Get 83% Lift Are you a victim of microsite creep? A multitude of dedicated URLs for specific campaigns or product lines make it hard to coordinate search activities and present a unified brand. But consolidating those sites into one URL [...]